Three Little Pigs advert for the Guardian

Creative Review have just posted this Guardian tv advertisement, their first for 25 years, and I think it's absolutely brilliant. Not only is it interesting to see how the Three Little Pigs could be interpreted in real life but also shows how news isn't just about the news reporter anymore. I wrote an essay last year on the impact Twitter has on the broadcasting and sharing of news and this shows things similarly.

"The spot launches a campaign to promote the paper's 'open journalism' approach – its name for the way in which it is attempting to involve its readership in not just commenting on stories, but contributing to and even determining its news agenda.

The launch ad examines the way in which the tale of the Three Little Pigs might be covered by The Guardian today, with all the different forms of content and different channels that implies. It also seeks to get over the way in which stories develop over time as new facts come to light and the effect of social media on switching the focus of coverage and debate.

An epic two-minute version (shown above) debuted on Channel 4 last night." - CR


EDIT: Probably should have pointed out that BBH created this.