Japanese typography

"Designer Masaaki Hiromura has combined typography with symbols and signs in this wonderful Japanese food type, which replaces specific portions of kanji words with the food ideogram that the word embodies. The result is a clean, iconic look that communicates ideas without a need to understand Japanese characters– in other words, type that has replaced words with symbolism." - jeaniejeanie


I am so surprised no one has thought of this before, or if they have I have never seen it.

Great stuff.